The True North aims to revive a lifestyle. A lifestyle of hunting and fishing taught to us by past generations that we can re-tell and grow for all outdoorsmen. Far beyond the city lights there remains a population of outdoorsmen who’ve stayed true to this lifestyle without a need for fame and the spotlight, but with stories that most couldn’t imagine. Through hard work and perseverance, they conquer the outdoors in some of the most challenging, yet beautiful places on earth, where many of the luxuries we see today are traded in for a rifle and a fishing pole. Those who haven’t experienced it may call it an outdated way of life. We call it legendary. We call it The True North.